Pathos In Ads

http://www.youtube.com/watch?v=9gspElv1yvc

The link above will take you to an ASPCA video about animal abuse and neglect. This video uses pathos (emotions) to make us sad and feel bad for the abused animals that they show. The animals they show sometimes have injuries and always look really sad. They also have the song "In the Arms of an Angel" by Sarah McLachlan, playing in the background. The song adds to the sadness the animals already bring to the commercial. The goal of the commericial is to get you to donate money to the ASPCA, to help rescue abused animals and find them a new, loving home. They made sure when they made this commercial to make it convincing so that people will donate money. When they show the sad, abused animals and have the song playing it makes you really sad which makes you to want to donate money to the organization. I know everytime this commercial comes on the TV, I have to change the channel because it's way to sad and I almost cry every time I see it.



http://www.youtube.com/watch?v=8o22o1PuuXo

This link will take you to a Proactiv commercial. In this video they have singer, Katy Perry, promoting Proactiv acne solution. They use a star in their commercials because it glamorizes the product. If a celebrity uses the product then it makes you want to use it because you want to be like them. They use pathos by making you feel happy that there is a "cure" for acne and that celebrities use it.  They also show before and after pictures. The before pictures show a lot of acne and then the after pictures show a clean, clear face with no acne. This is also using pathos because it gives you "hope" that your acne will go away, if this product made other peoples' acne go away. They also say that they will give you three free gifts with your purchase. At the end of the commercial they say "... a combined value of $72 for just $19.95. This can make you feel happy because you think you're getting a good deal and some free gifts with your purchase.



http://www.youtube.com/watch?v=vSAje0EgYjY

This link will take you to an Apple iPhone 4S commercial. Apple uses pathos in this commercial by showing a parent taking pictures of their daughter at the beach. This could make you want to buy the product because of the nice beach scene in the background and showing a parent taking picture of their daughter and  being able to edit the pictures and tweet them or post them online instantly right from the phone. They describe all the features of the phone which makes even more appealing. There is music playing in the background that is happy and kind of puts you in a good mood. This makes you want to buy the product.